top of page

OUR PURPOSE

Manifesto for a Sustainable Tourism in Latin America & the Caribbean

At ATLAS – Active Travel Latin America Specialists we believe tourism must be a force for regeneration, not extraction. Our members are deeply committed to protecting the extraordinary natural and cultural heritage of Latin America and the Caribbean by designing experiences that respect ecosystems, honor local identities, and foster meaningful connections between travelers and host communities. We champion low-impact travel, support conservation efforts, and prioritize partnerships with local stakeholders who are the true stewards of their territories.

 

We believe that the future of tourism in our region depends on shared responsibility, transparency, and long-term thinking. Our members strive to create economic opportunities that are fair and inclusive, ensuring that tourism benefits are distributed equitably while safeguarding the integrity of destinations for generations to come. Through collaboration, innovation, and a commitment to continuous improvement, we aim to lead by example, proving that travel can inspire, educate, and contribute positively to both people and planet.

We support the Future of Tourism

As signatories of the Future of Tourism Coalition, we align our work with a global movement committed to reshaping tourism by placing destinations and their communities at the center of decision-making. Guided by the Coalition’s 13 principles, we actively support a model of tourism that prioritizes quality over quantity, fair distribution of benefits, climate responsibility, and the protection of cultural and natural heritage. We reaffirm our commitment to collaboration, accountability, and continuous improvement, working alongside industry peers worldwide to build a more resilient, equitable, and regenerative future for tourism.

bottom of page