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​The new face of luxury travel in Latin America

Updated: Dec 20, 2023

Luxury tourism has undergone a transformative evolution in Latin America, redefining the concept of opulence and consumerism in the travel industry. Discerning travelers now seek unique and personalized experiences that delve deep into local culture and history and embrace sustainable practices. Instead of indulging in extravagant excess, the focus has shifted towards curated journeys that foster meaningful connections with the destination and its people.


Exclusive, one-of-a-kind adventures await these travelers, offering bespoke itineraries that cater to individual preferences, from private music and art tours to culinary immersions, hiking in remote regions or experiencing hotels’ creative services and activities. New luxury tourism is no longer solely about lavish amenities; it now represents a harmonious blend of elegance, authenticity, and socially conscious experiences.

This is exactly what we, ATLAS companies, love to do: support travel agents in discovering and designing unique, innovative, transformative, comfortable and positive-impact experiences!



Uruguay: the new luxury


Uruguay is an ideal destination for travelers seeking unique experiences such as cultural immersion, outdoor adventures, and sustainable tourism. We offer super customized itineraries tailored to visitors’ interests which include cultural immersion, local sustainable tourism initiatives and eco-tourism activities such as birdwatching, hiking, horseback and bike riding. Discovering the world of Candombe music through the eyes of local figures, entering the world of Tannat wine introduced by local passionate wine specialists and learning the language of the criollo horses with local horse whisperers are just some of the memorable experiences we propose. Check out this itinerary: Authentic Uruguay Video, and you can download the details here.



Luxury Ecuadorian coast experience


Discover Ecuador’s Coastal region like no one has ever before aboard M/Y Kontiki Wayra. Navigate through luxury ocean vacations focusing on conscious travel and immersive experiences, both under the water and on land. Ways to travel are diverse and the best catalyst to secure the outstanding is when you blend an amazing destination, authentic community engagement and prime service commitment. The Kontiki experience is an invitation to get in adventure as you savor the flavors of the Ecuadorian Coast.



Regenerative luxury in Brazil


Located in a 6,000-hectare area of regenerated Atlantic Rainforest, in the state of Minas Gerais, Ibiti Projeto offers a unique experience to visitors, combining comfort, sustainability, well-being, disconnection and regeneration. More than a lodge, Ibiti is a socio-environmental project dedicated to caring for living beings and their home: the planet. Travelers looking for transformative, sustainable experiences will find three different accommodation concepts, nature-based activities and wildlife conservation projects, in addition to a tasty cuisine with fresh local products. Click here to learn more.



Peruvian luxury: reimagined


It's been a long time since luxury meant gilded plates and butlers. For Amazonas Explorer, modern luxury means something fresh. Luxury is comfort and experience. Luxury means being disconnected from the whine of reality- experiencing nature in an honest, yet comfortable way. Whether that's glamping at the bottom of a canyon after a day tackling rapids, or waking to a delicious, freshly cooked breakfast day after day on a hike in the middle of nowhere.



Guyana's wild luxury

Experience the luxury of a truly, wild and remote location, where your bathroom is a waterfall tumbling into a natural pool and the open-sided hammock camp is surrounded by rainforest. Mapari Wilderness Camp is set on the bank of a river, deep in the rainforest. Close by is a Harpy Eagle nest, offering unrivalled views into the nest from a rocky outcrop. Drift down the river at night, spotlighting for nocturnal creatures and get up close with a Goliath Bird-eating Spider. Click here to learn more.


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